Retail Marketing & Advertising

As a Retail Business approximately 25% of your success will come from your product, but the other 75% success will come from how you sell and market that product.

Sounds simple enough, but too many retail businesses fall into some very basic marketing mistakes and waste so much time and money with ineffective advertising.

We are not a Marketing or Advertising company, our specialty is Retail Consultancy but, we do know enough about some of the marketing and advertising things you should and shouldn't do.

We believe in the idea of selling the "Benefit" your customers will get from your products, not just stating the obvious of what you have for sale.

To us it's about focusing on what your products can do for your customers rather than just product features and price.

After-all, it is always about the customer through the customer's eyes, and they want to know what's in it for them if they buy your product, so you should tell them!

Marketing does not have to be expensive

There are some very basic yet proven marketing methods that get results, and the great thing about them is that they virtually do not cost you anything, apart from a little time and effort.

If your phone has stopped ringing or your customer count is well down on last year, we recommend that you call us (09) 299 7706 or email us to discuss your marketing woes before you commit to spending dollars on ineffective advertising.

Retail Advantage wants to help you succeed and as we are neither an advertising or marketing company we have no interest in trying to push you into huge expensive advertising campaigns.

For effective marketing advice and training call us today on (09) 299 7706 or 021 670989, or email us, what have you got to lose?