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Retail Advantage - Trevor Lines

I have an absolute passion for Retail and Business in general no matter how big or small, and would love the opportunity to assist you in any way I can, to help make your business a success.

Trevor Lines, Director, Retail Advantage


Trevor is a widely experienced retailer with more than 30 years in the retail industry. He has worked for some of New Zealand's major retailers in key managerial positions and also owned his own retail business.

Trevor has coached and mentored hundreds of kiwi retail managers and staff throughout his very successful career and his passion is as strong today as it was when he first started as a shop assistant many years ago.

He has experienced life in the Retail industry from the shop floor to General Manager and has a wonderful personable approach.

A great listener and problem solver Trevor has a very clear understanding of what makes a business tick. When discussing your business with you, he will keep it simple and uncomplicated and provide sound advice, planning, leadership, motivation, training or whatever is needed to assist you.

Trevor will offer you honest professional feedback and will work closely with you to help you grow your people and your business. He will also ensure you stay in control of the process and will be behind you every step of the journey.

Testimonials from retailers:

  1. "I had no idea we were missing so many sales opportunities, my staff are now customer focussed and appear to actually enjoy selling and are much more productive, thank you Trev for making it all so easy"

  2. "Trevor is great and brings out the best in my abilities as a business owner he understands my business very well and is a fabulous listener, I am now organised and in control of my team and my business strategy"

  3. "Trevor is always professional and explains the reasons behind his business ideas and decisions, his inspirational leadership has filtered down to all my staff"

  4. "It has been wonderful to work with such a 'grass roots retailer' one who has allowed our business to embrace basic trading ideas, a real street smart retailer who knows his stuff, our results speak for themselves"
  1. Retail Consulting
  2. Retail Coaching & Training
  3. Management Training
  4. Mystery Shopper
  5. Customer Service Training
  6. Retail Marketing Advice
  7. Retail Recruitment / HR
  8. Sales Training
  9. Retail Merchandising / Store Layout
  10. Retail Mentoring
  11. Loss Prevention
  12. Retail Security
  13. Testimonials

Contact us today about retail advice